Introduction
There seems to be a lot of talk around offline marketing these days and I have decided to create this report around an untapped area of offline marketing that nobody is talking about!
This method involves selling a service that business owners desperately want and need. A lot of local business owners fail to see the value in SEO and social media marketing and some are even content without a website. They don’t want to know!
I’m about to share with you in this report that you can take to the streets without any offline marketing knowledge whatsoever. You don’t need to know how to create websites, SEO, Social Media Marketing, Email Marketing, Mobile Marketing etc!
In fact, all you need to make this method work is already inside your head!
Offline Cash Machine
This method involves selling an ‘ad writing service’ to local business owners already advertising.
The market is already spending money on advertising that works to some extent for them so this is a service they understand and see the value in.
Our job as offline marketers is to go to them and critique their ad, show them where they are going wrong and how they can increase the number of enquiries they are currently receiving through their advertising.
I struggled to sell SEO services for so long and I spent hundreds if not thousands of pounds and countless hours looking for a way to get my foot in the door.
I could not make any headway until I began offering this service. By providing this service I found that I was able to get my foot in the door and build rapport with the owner. This service now allows me to up sell them to other offline services. My clients even ask me what else I can do for them.
The other great advantage of this method is that your clients will see results immediately. Whereas with some other methods it takes weeks and for services such as SEO it can take a lot of time to see real tangible results.
I am going to give you a set of guidelines to follow so that you can write effective copy for your clients. If you follow these you will never find it difficult to write an ad.
Finally the other advantage of this method is that you can offer this service to every single local business in your area. It is also very quick and ads can be written in less than a hour! This is fantastic considering the price that you are going to be charging for this service. More on that later.
Great Marketing Formula
When you are creating adverts for your clients you will want to follow the following formula:
Great Marketing Formula
Interrupt + Engage + Educate + Offer = Results
This formula can be applied for all businesses and will allow you to create an advert that will facilitate the next step in the selling process on behalf of your client.
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